This exclusive programme gears you for the captivating world of luxury, a field embodying Swiss values of excellence, innovation and passion. Our degree delves into all facets of luxury business, offering a comprehensive understanding of the luxury industry, its markets, driving factors, and practices.

You will become attuned to current issues like technology, sustainability and trends. You’ll learn to analyse markets and competition, effectively promote and sell products, negotiate, manage projects, spot opportunities, invest, strategise and make sound decisions. You have the option to gain insights into the luxury watch industry or real estate business. Equipped with the right skills and mindset, you’ll be fully prepared to excel in this industry.

This specialization prepares graduates for a range of remarkable career prospects in luxury groups, the luxury watch industry, real estate companies, consulting firms, and international corporations.

Faculty : You will learn from an international faculty who are industry experts, entrepreneurs and senior managers selected from around the world to ensure educational excellence.

• Accreditations : ACBSP, IACBE, EDUQUA

• Degree awarded : Bachelor of Business Administration (with specialisation in Luxury Business)

• Credits : 126 credits us (180 ECTS)

• Length : 3 years

• 41 courses : including a wide range of subjects
• Study mode : full time
• Format : on-campus

• Small classes : 20 students

• Excellent ratio : professor / students : 1 / 6

• Language : English.

   We also offer a bilingual program (EN-FR)

• BBA students : 70% International & 30% local &, 70% speak at least 2 languages

• 2 intakes per year in March and October.

This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge and a modern vision of organisations. You will develop a global, sustainable and digital mindset. 

The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.

Sample core courses

• Negotiation for Business

• Inside the Consumer’s Mind

• The Power of Sales

• Strategic Digital Marketing

• Project Management

• Sustainability in Business

Specialisation : elective courses

• Luxury Business Management

• Luxury Marketing

• International Brand Strategy

• Luxury Watch Business

• Real Estate Business

• Entrepreneurship & Bus. Dev.

• International Business

Preparing for your career

Our distinctive approach enhances your employability and helps you to become a professional who will easily adapt to the challenges of the business world. You will be ready to embrace top career opportunities.

• Excellent record : 94% of BBA students are satisfied with their studies. 90% of BBA graduates find a job or pursue advanced degree studies within 6 months after graduation.

• Experiential learning : Our Bachelor degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.

• Real business exposure : The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.

• Career & workshops : Modern career workshops, tailored career advice, real business exposure and networking and industry opportunities help create career opportunities for you.

• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.

• Excellent place to work : Switzerland offers top career opportunities.