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Bachelor in Digital Marketing

Bachelor of Business Administration

Bachelor in Digital Marketing (BBA)

This Bachelor program is ideal if you wish to thrive in a creative environment and like to manage projects. This innovative curricu-lum presents a modern vision of businesses, marketing and an in-depth understanding of digital marketing,

This dynamic program gives a solid foundation in all aspects of business. Thanks to the management courses, you will gain a better understanding of company structures and environments. You will also gain excellent knowledge and strong skills in digital marketing, communication, public relations, sales, media, advertising and negotiation, to meet the challenges of this rapidly evolving sector. You will understand the impact of technology on businesses.

You will learn how to manage projects create innovative communication and marketing strategies. You will be ready to expertly manage marketing and communication tasks within a company through digital channels and social networks.

This Bachelor program prepares you for brilliant careers as a marketing director, community manager, digital marketing manager, brand manager or consultant.

Employability : our bachelor combines academic excellence, practical skills, technology and employability. Our innovative approach to studies includes industry examples, discussions, case studies, projects, group work and our digital platform. 

Faculty : courses are taught by top professors with excellent academic credentials and solid managerial experience.

Facts & figures

Accreditations : ACBSP, IACBE, EDUQUA
Innovation award : Most Innovative Business School in Switzerland for the year 2018 - Global Brands Magazine.
Degree awarded : Bachelor of Business Administration (with specialisation in Digital Marketing)
Credits : 126 credits us  (189 ECTS)
• Length : 3 years
41 courses : including a wide range of subjects
Study mode : full time
Small classes : 15- 20 students
Excellent ratio : professor / students : 1 / 6
Dual specialisation degree : you can add a second specialisation to maximise your time of studies
Language : courses taught in English, We also offer a new bilingual program (FR-EN)
BBA students : 50% local & 50% International, 70% speak at least 2 languages
2 intakes per year in March and October.

Preparing for your career

This Bachelor program prepares for brilliant careers such as marketing director, community manager, digital marketing manager, brand manager or consultant.

• Excellent employment record : 90% of BBA graduates find a job or pursue an advanced degree within 6 months.

• Employability : the curriculum gives you real-life business skills. The courses improve your capacity for analysis, reflection, organization, creativity and adaptability. They also expand and develop your relationship with others for communication, negotiation, leadership and collaboration.

• Career & workshops : we offer career development sessions and workshops. Topics covered include: strategic job search, planning your career, create winning CVs, create a Linkedin profile, make the most out of your interview.

• Plug into the business world : IFM curriculum includes industry visits, business presentations and discussions with business leaders from the most famous companies. These business events introduce you to numerous career opportunities and help you to develop a professionnal network.

• Internships : we help our students to get internships in local and international companies.

• An excellent place to study and work : as an international business hub, Geneva is home to 1,000 multinationals, luxury brands, famous watchmakers, banks, industries and top companies, thus providing numerous attractive career opportunities. • Switzerland is 5th worldwide in career opportunities - HSBC Expat 2019.

Admissions

IFM offers 2 intakes per year : March and October.

To apply for the programme, you need to complete and submit the following before the application deadlines.

Undergraduate requirements
• An application form
• A 300-400 word motivation letter
• High school diploma, Baccalaureate, A levels, Maturite or equivalent
• Copies of academic transcripts and certificates (in English)
• For non-native English speaker, provide proof of your English proficiency
• A letter of reference from of your school or one of your professors (if possible)
• A copy of your passport photograph (ID) page
• One recent passport-sized, color photograph, jpeg format (of yourself)
• A non-refundable application fee of CHF/EUR 150.-

Language test requirements : In-house IFM, IELTS (6.0), TOEFL (80 ibt) or equivalent.

International Students : proof of financial means to pay for the course. (letter or bank statement)

Next application deadline : see

Tuition fees : information

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