master > organisation & descriptif des cours

Organisation
- le programme contient 12 modules de cours. 8 cours en tronc commun et 4 cours de spécialisation.
- Le reste du temps est utilisé pour les recherches et travaux indépendants.
- Langue : les cours MBA sont donnés 100% en anglais.
- MBA : la durée du programme est de 3 trimestres, les cours ont lieu 4 fois par semaine.
- Executive MBA : la durée du programme est de 6 trimestres, les cours ont lieu 1 vendredi après-midi par semaine.

En complétant votre MBA, vous obtienderez les outils et les connaissances dont vous avez besoin pour réussir en entreprise. Le contenu spécifique de chaque module fournit aux étudiants des compétences clés.

Master of Business Administration (core courses - tronc commun)

Entrepreneurship
This course explores the characteristics of entrepreneurial opportunities. We will discuss the individual skills, energy, capital, and individual mind-set or psychology usually found in entrepreneurs. The venture planning
process and the creativity, legal aspects, marketing, capital, and selection of associates are all discussed, as well as evaluation of risk factors. Class sessions will be interactive, and students will prepare cases.

Human Resource Management
This course will show how important the human factor is in the development of a firm's social strategies (recruitment, motivation and estimated management policies). The course also analyses the capacity
to anticipate and adjust the different needs and resources for organisational change.

Managerial Economics
This course helps students to understand how a firm develops in a competitive structure, with the formation
of the different economic balances: supply and demand on a market, price mechanism, cost of goods and services, production and price-market relation.

Managerial Communication
The course helps students realise how important communicating effectively is for future managers at all levels. The emphasis will be placed on practising some of the various forms of communication and in
controlling their feedback mechanism.

PROGRAMME 100% EN ANGLAIS

Managerial Marketing
This course examines the different concepts of strategic marketing (buyer's behaviour, segmentation, positioning) and marketing mix (price, production, distribution, communication). Skills in this field help decision makers, especially in fixing business policies, distribution and management methods.

Organisational Behaviour
This course provides tools for understanding how organisations function, from individual behaviour (perception, attitude, personality, motivation) to group interaction (communication, conflicts, negotiation).

Managerial Accounting
This course offers an intensive study of financial statement analysis including the forces underlying the provision of financial statements, the properties of numbers derived from financial statement information,
the environment in which these decisions are made, and alternative evaluation techniques.

Managerial Finance
This course provides a comprehensive coverage of the most significant topics in financial management.
The course emphasises the time-value of money and relates each major financial decision to the goal of
maximising the value of the firm.


International business (concentration - spécialisation)

International Finance
The course examines the environment in which the international financial manager operates. Students examine the risk of doing business overseas and the means to minimise those risks. Foreign exchange risks, political risks, hedging, treasury trends and trade finance are discussed within this context.

International Business
This module is designed to develop an understanding of the nature and environment of international business with an analysis of international opportunities. The aim of the course is to provide managers with a broad, integrated, international focus and knowledge that they can use to improve their performance in multinational organisations.

International Marketing
This course examines the problems that firms encounter when they enter international markets. The texts and readings explore marketing problems facing point venture and multinational firms as well as exports and licences. A range of marketing activities is covered in the context of international operations.

International Business Strategy
This module is grounded on the fundamental principles of strategic management and focuses on strategy making in business corporations. Emphasis is on corporate and business level strategic analysis, strategy formulation and implementation. Strategic management emphasizes the determination and evaluation of environmental opportunities. The course will examine the firm's environments, especially the international environment, using the tools of analysis.


Digital marketing (concentration - spécialisation)


Concepts of Digital Marketing
This course aims at discovering the mains stakes of marketing in the fast-growing online marketing sector with a special emphasis on the new business models: mobile-phones, e-business, channels integration, search engine optimization, blogs, social networks, brand differentiation management. We will proceed to the study of the tools while taking into account the marketing mix and its integration into companies' assets.

Consumer Behaviour in Digital Marketing
This course aims at understanding and identifying the new customer's motivation in order to adapt the development of the marketing campaign. We will explain the purchase decision process throughout the social stratification, the concept of culture and the societal behaviour of the new consumer through business applications.

Digital Marketing Strategy
The goal of this course is to review different types of objectives, strategies and tactics related to digital marketing planning, and to review the range of strategic options facing a digital marketing manager. It also aims to set specific goals for digital marketing plans, select and define digital marketing strategies and align digital marketing strategies with marketing and business goals.

Analysis & Matrix in Digital Marketing
The purpose of this course is to gain a mastery of the key area of digital technology, to control the online customer's interaction and to analyze the digital media evolution matrix (web, e-mail, mobile phones), to measure the sessions, visits and purchases while taking the environment into account. This module gives an overview of best practices.

"Face à l’accélération de l’interna-tionalisation des marchés, la formation MBA de l’IFM fournit des clés de compréhension indispensables. Le MBA IFM a consolidé ma polyvalence."
Eric Bara (MBA)
Directeur marketing, Timac Suisse

"The university helps to fill the gaps and see the same activities differently."
Alla Ferreiro Hermida (MBA)
Director, UBS AG, Trade finance dept.