mba in international Marketing

A sophisticated program that delves into the network of consumers, markets, competitors, products and services on an international scale.

The program includes the essential tools, skills and visionary understanding to successfully implement and lead international marketing strategies and a highly relevant education in both business and marketing. The concentration focus on global marketing and digital marketing. Digital marketing plays a vital role in every major business and has changed the global marketing landscape for good.

The MBA in International Marketing has been designed to provide students the ability to analyse and evaluate a rapidly changing international business environment, to plan accordingly and to implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships. The programme enables graduates to successfully meet the needs of an international company by implementing strategic marketing techniques, allowing them to acquire an international competitive advantage and compete successfully in the global marketplace. The programme focuses on marketing activities and ways in which to coordinate and integrate these concepts across multiple spectrums.

Students will acquire a global approach to international marketing by concentrating on various markets.

Students will emerge from our programme with the knowledge and specialised skills required for a wide range of global marketing roles.


MBA : programme et organisation.

PROGRAMME 100% EN ANGLAIS

"Quelle belle expérience, une superbe ambiance entre les professeurs et les étudiants et entre les teams d' étud-iants. Je pense que le MBAd'IFM est une base indispensable pour travailler à l'international."
Hagenbüchle Ekoli Mputu (MBA)
Sourcing Manager, Merck Serono