mBA in digital marketing

> previously offered > see International Marketing

In today´s highly competitive global business environment, marketing is undergoing an intense transformation. The digital media and internet have a growing influence on the new approaches to marketing. This shift in buying and consumerism requires a close training designed for  students who are interested in this new activity sector. Digital marketing forms a significant segment of e-commerce and is a constantly changing area, presenting marketers with new challenges and opportunities on a regular basis. To date, the emergence of digital technology has led to a revolutionary change in marketing, and by the end of this decade every facet of the marketing mix will have been radically challenged.

This Masters degree is a unique and innovative programme. It reflects the needs of  students who intend to work in the digital economy sector and it will provide them with the knowledge and skills required by the employers. This programme is particularly suited to candidates who want to develop a deeper understanding of new concepts. However, it is also an excellent grounding for any applicant who wishes to enter the field, offering a comprehensive grasp of digital marketing. You will grow, both professionally and personally, to reach your full potential.

The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour, and concentrates on Web Marketing and its metrics and evaluation, focusing on both theoretical concepts and practical digital marketing skills. After having studied the core subjects, the digital marketing specialization subjects will enable you to understand, develop and optimize the skills necessary to enter this new professional sector. This Masters programme will enable you to plan and measure the importance of digital marketing, to integrate multi-channel marketing in the business development, to acquire the necessary know-how to concentrate and build e-customers’ loyalty, and to follow the business evolution in its new environment.

Your understanding of the subjects covered and your ability to use the knowledge and skills gained will be enhanced through a variety of methods and strategies. Some of the key learning approaches that you will experience as a student in our MBA will include:
- Group work : Group work is recognized as vital in your development when looking forward to, or continuing in, a management role. You will be supported in learning how to form and maintain group cohesion to achieve clearly defined outcomes, such as a business report, a group presentation or a combination of both.
Case studies: you will be presented with many different business case studies that reflect the reality of decision-making and problem-solving activities in today’s business environment. The case studies are selected to reflect the specific need of the programme or unit of study.