Bachelor of Communication and DIGITAL Marketing

Digital marketing aims to promote products and services by using digital media or communication channels to reach consumers in a personal, highly targeted and interactive manner and at a reasonable cost. Technology and the Internet have radically changed the way in which companies interact, communicate and sell to their customers. The rapid replacement of traditional media by websites, social networks, blogs, video-sharing sites and digital displays has led to a shortage of professionals who are both well trained and innovative.

In view of the rise of new media, companies are in the process of adapting their marketing organisation and their business model. Marketing managers have to learn how to target consumers not only on the Internet, but through the whole range of digital platforms (computers, mobile telephones, podcast readers, video games and dynamic displays).

This Bachelors is an innovative programme that is unique in Switzerland. It provides very good knowledge of the current tools and techniques in digital marketing.  In particular the subjects include the study of the different digital channels, the effects of social networks on organisations and their client relations (Facebook, Twitter, Linkedln). Also studied are direct marketing (e-mail, web, mobile telephone), the acquisition of clients through digital channels, consumer behaviour and the conversion of a prospect into a client. Setting up media strategies, marketing plans and on-line advertising will no longer be strange to you.

IFM training encourages the development of communication skills, creativity and the capacity to analyze and synthesize. Students will enhance their ability to define new strategic visions and to confront a multitude of situations. This training offers students an excellent balance between theory and practice. At IFM you will find enthusiastic professors with outstanding skills and solid business experience. Many communications experts will share their knowledge and expertise with you.

This programme opens the door to exciting careers in the fields of communication, marketing, and the media with local and international companies - the demand from companies for digital marketing professionals has exploded recently.

"The IFM professors link theory and practice by illustrating their courses with examples from their own professional experience. This learning method prepared me for working life in order to quickly become profes-sional at the end of my studies."
Noémie Wüger, PR Manager
Breguet Watches

"Studying at the IFM brought an added value to my personal life. The courses were very interesting and the professors were qualified. The small size of the classes allowed the use of better learning methods, which also implied a better atmosphere."
Christelle Delli-Zotti,
Communication & Marketing officer
SG Private Banking