BA Bachelor of Arts in Communication and Marketing

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Communication is directly linked to Marketing which has become an integrated function of a company structure by providing the organisation and planning of different tasks focusing on the final outcome of any commercial activity linked to the client.

This programme will allow students to understand how to obtain client satisfaction by using appropriate marketing techniques. They will study the central role of communication in the economic world and in the media. The aim of this programme is to transmit students an integrated vision of marketing communication. Students will master all aspects of the setting up of a marketing communication strategic plan.

Needs change with new challenges, new questions and new realities. With the convergence of media, the sophistication of clients and the rationalisation of brands and budgets, difficult choices appear. Advertisers are ever more demanding and communicators not always able to identify the most pertinent solution. Bet on know-how or bridge the gap? Maximise local impact or favour universal values? What strategy to adopt with the internet ?

In order to answer these questions, our programme encourages the development of communication skills, creativity, capacity of analysis and synthesis. Students will develop their capacity to define new strategic visions and will be able to face a multitude of situations.

This programme proposes an excellent mix of theory and practice. IFM professors have extensive academic background and different professional experiences as directors, managers or consultants. Speakers will also share their experiences with you during company conferences and visits to companies will be organised.

- PPROGRAM IN FRENCH
- duration : 3 years
- corporate lecturers
- company visits
- study cases
- practical approach
- experienced professors

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