Mobirise







BBA in Communication and Marketing

Bachelor of Business Administration

BBA in Communication and Marketing

This Bachelor is ideal if you thrive in a creative environment and like to manage projects.

Designed by professionals, our industry-relevant curriculum gives you an in-depth understanding of marketing and of the functions of modern communication.

This program gives a solid foundation in all aspects of business. Management courses will allow you to develop a global understanding of the intricate relationships between companies, industries and services. You will also gain excellent knowledge and strong skills in marketing, public relations, sales, media, digital marketing, advertising and negotiation, to meet the challenges of this sector. You will learn how to create innovative communication and marketing strategies. You will be ready to manage the internal and external communication of a company. This dynamic degree combines academic excellence with a unique hands-on approach to expose you to real-business operations.

Employability : our bachelor offers an innovative approach to studies by using current industry examples, discussions, case studies, problem-solving and group work. The curriculum has been designed to give you real-life business skills.

Faculty : courses are taught by professors with excellent academic credentials and real-business experience.

Facts & figures

Length : 3 years
Triple accreditation : ACBSP, IACBE, EDUQUA
Degree awarded : Bachelor of Business Administration (with specialisation in Communication and Marketing)
Credits : 126 credits (189 ECTS)
42 courses : including a wide range of subjects
Study mode : full time
Small classes : 15- 20 students
Dual specialisation degree : you can add a second specialisation to maximise your time of studies
Language : courses taught in English, We also offer a new bilingual program (FR-EN)
BBA students : 50% local & 50% International, 70% speak at least 2 languages
3 intakes per year in January, April and October.

Preparing for your career

This program prepares graduates for brilliant careers in the communication sector such as marketing director, brand manager, advertising manager, sales manager or public relations manager.

Excellent employment record : 87% of BBA graduates find a job or pursue an advanced degree within 6 months.

Employability : our BBA provides you with vital knowledge and hard skills, but also helps you develop soft skills.

Career & workshops : we organise career development sessions and workshops in small groups.

Student counselling : we take the time to individually advise students and help them in their career orientation.

Plug into the business world : industry visits and business presentations are a part of the IFM curriculum.

Internships : we guide our students to get interniships in local and international companies.

The right place to study : Geneva is an international business hub providing numerous career opportunities.

Admissions

IFM offers 3 intakes per year : January, April and October.

To apply for the programme, you need to complete and submit the following before the application deadlines.

Undergraduate requirements
• An application form
• A 300-400 word motivation letter
• High school diploma, Baccalaureate, A levels, Maturite or equivalent
• Copies of academic transcripts and certificates (in English)
• If not a native English speaker, provide proof of your English proficiency
• A letter of reference from of your school or one of your professors (if possible)
• A copy of your passport photograph (ID) page
• One recent passport-sized, colour photograph, jpeg format (of yourself)
• A non-refundable application fee of CHF/EUR 150.-

Language test requirements : In-house IFM, IELTS (6.0), TOEFL (80 ibt) or equivalent.

International Students : proof of financial means to pay for the course. (letter or bank statement)

Next application deadline : see

Tuition fees : information

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