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BBA in Communication and Marketing

Bachelor of Business Administration

BBA in Communication and Marketing

This program is ideal if you thrive in a creative environment, if you like to manage projects and if you are interested in generating creative solutions to marketing problems through integrated communications.

Marketing & Communication deals with branding, advertising, marketing strategies, but also with crisis management, downsizing and re-inventing. This Bachelor provides an in-depth of understanding of various marketing and organizational communication functions and gives a solid foundation of all aspects of business. This program combines theoretical and hands-on practical learning. You will gain excellent knowledge and skills to generate effective and innovative solutions.

This specialization is dynamic and industry-relevant, giving you the most innovative and up-to-date program possible. You will be exposed to real-business operations through regular interaction with the business community. You will gain strong business skills in marketing, public relations, digital marketing, sales, market research, and negotiation, to meet the future challenges of this industry.

Employability : our bachelor offers an innovative approach to studies by using current industry examples, discussions, case studies, problem-solving and group work. The curriculum has been designed to give you real-life business skills.

Faculty : courses are taught by professors with excellent academic credentials and real-business experience.

Facts & figures

Length : 3 years
Triple accreditation : ACBSP, IACBE, EDUQUA
Degree awarded : Bachelor of Business Administration (with specialisation in Communication and Marketing)
Credits : 126 credits (189 ECTS)
42 courses : including a wide range of subjects
Study mode : full time
Small classes : 15- 20 students
Dual specialisation degree : you can add a second specialisation to maximise your time of studies
Language : courses taught in English, We also offer a new bilingual program (FR-EN)
BBA students : 50% local & 50% International, 70% speak at least 2 languages
3 intakes per year in January, April and October.

Preparing for your career

This degree ideally prepares graduates for executive careers in the international media, advertising, public relations, retailing, marketing communications, product management, corporate communications, sales management and entrepreneurship.

Excellent employment record : 87% of BBA graduates find a job or pursue an advanced degree within 6 months.

Employability : our BBA provides you with vital knowledge and hard skills, but also helps you develop soft skills.

Career & workshops : we organise career development sessions and workshops in small groups.

Student counselling : we take the time to individually advise students and help them in their career orientation.

Plug into the business world : industry visits and business presentations are a part of the IFM curriculum.

Internships : we guide our students to get interniships in local and international companies.

The right place to study : Geneva is an international business hub providing numerous career opportunities.

Admissions

IFM offers 3 intakes per year : January, April and October.

To apply for the programme, you need to complete and submit the following before the application deadlines.

Undergraduate requirements
• An application form
• A 300-400 word motivation letter
• High school diploma, Baccalaureate, A levels, Maturite or equivalent
• Copies of academic transcripts and certificates (in English)
• If not a native English speaker, provide proof of your English proficiency
• A letter of reference from of your school or one of your professors (if possible)
• A copy of your passport photograph (ID) page
• One recent passport-sized, colour photograph, jpeg format (of yourself)
• A non-refundable application fee of CHF/EUR 150.-

Language test requirements : In-house IFM, IELTS (6.0), TOEFL (80 ibt) or equivalent.

International Students : proof of financial means to pay for the course. (letter or bank statement)

Next application deadline : see

Tuition fees : information

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